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BANGKOK EYES PRESENTS -
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This month, because of a wave of renewed reader interest, we reprint -with edits- our most requested article "Whence A Go-Go" from our Feb 2006 edition. Another reason for this reprinting is we have since seen several 'histories' of A Go-Go, which factually fall far short of the mark.
LEFT: The 1949 French movie poster of the film that lent its name to the world's first modern discotheque, which in turn, spawned two 'Entertainment Revolutions'... RIGHT: A poster for the original English version of the film released (1949) as Tight Little Island.
Among other things on our list-of-things-to-do whilst researching and updating the story of the world's favorite nighttime viewing sport, we have been questing after the origins and various spellings of this entirely ubiquitous word. We have settled on 'A Go-Go', and you will shortly see why.
The origins:
During World War II in France, the French resistance managed to find time for recreation despite the German occupation. They would slip away to secret "libraries" - libraries that kept jazz recordings and the like, and listen to their hearts' content. (The Nazi occupation took a particularly dim view of jazz music, convinced that, as it had "black" roots, it must be degenerate.) And to keep from drawing attention to themselves, these clandestine private clubs used the portmanteau discothèque (from disque (disk) and bibliothèque (library),- a bibliothèque de disques (record libraries).
In a seemingly unrelated event, shortly after the war ended, in early 1947, Compton MacKenzie published a book titled Whisky Galore about an ocean freighter with 10,000 cases of whisky that was wrecked near a booze-starved island during World War II. It was made into a movie called, "Tight Little Island", but when the film was released in France, it was released under the name of the novel's original title, Whiskey Galore as translated into French : "Whisky A Gogo". (The exact translation of 'A Gogo' or 'Au Gogo' is 'galore', - most likely from the Old French 'gogue', or 'en gogue'; meaning 'merriment'.)
After the war's end (WWII, not the movie), these French nightclubs, these 'discothèques' became ever more popular - all the while maintaining that wartime underground mystique. But with money in short supply, the nightclubs would continue to entertain with recorded music most of the time, and, rarely, when they could afford it, with a live band. These smallish almost-private nightclubs were the sort where the patrons put their names on their own bottles of cognac, returning regularly to join their "in crowd". This was the beginning of Paris' own 'La Dolce Vita' era. Before the end of the year (1947), one such new discothèque opened in Paris, and, inspired by the movie, called itself 'Whiskey A Gogo'. As the Nazis had been driven from the land, dancing returned - an increasing number of French nightclubs provided for customer dancing, albeit the dance floors remained small and personal.
The Whiskey A Gogo enjoyed great success, and in 1958-1960 it revitalized, and began marketing the wartime term "Discothèque" - and, well, I think we can lay the blame for the 'Disco Revolution' directly at their feet. They are credited not only with opening the first modern discothèque, they are also credited for redefining it; now meaning specifically "a nightclub where the featured entertainment is dancing to recorded music" (rather than an on-stage band). It was then that the 'Discothèque' moved away from the small, more private word-of-mouth 'record library' style nightclub to something grander, generally advertised to the public, with a larger, dominating dance floor. So great was its success, it generated myriad imitators (Café A-Gogo, etc), and many other "Whiskey A Gogo's" around the world, both franchised & copycats.
A recent photo of Whisky A Go-Go on Hollywood's 'Sunset Strip'.
In 1964, a new Whisky A Go-Go opened in Hollywood (note the alternate spelling of 'Whiskey' without the 'e', and the now-hyphenated 'Go-Go'). Little did anyone know that history was about to be made. The Whisky A Go-Go nightclub was billed as a discotheque, but soon started featuring a mix of recorded and live performances. Singer Johnny Rivers headed up one such live band there, As the owner couldn't find a female disk jockey to work his DJ booth (a suspended cage at the right of the stage), he conscripted his cigarette girl, Patty Brockhurst for the task at hand. When Miss Brockhurwst wasn't spinning records, she would pass the time in her 'bird cage' dancing to the music of Johnny Rivers and crew. Customers thought this was part of the gig, and the concept, and name 'A Go-Go dancing' were born. And Miss Brockhurst will be remembered in Nightlife history as the first A Go-Go dancer.
Following the Hollywood Whisky A Go-Go's lead, New York's new Whiskey A Go-Go (franchised) introduced (in 1965) scantily clad dancers (plural), and A Go-Go dancing as we know it had arrived. It wasn't long before this new form of dancing was found in quite a few of the larger Discotheques /Night Clubs from New York to the West Coast, from Vancouver to the Mexican border. But it was also 'a natural' for America's already existing 'girlie bars' and striptease joints, and by the late '60's, various forms of 'Go-Go' dancing were found in these types of Night Entertainment Venues as well.
Quick to spread overseas, Nitespots featuring A Go-Go dancing could be found in virtually all large cities. Bangkok being no exception. Although Bangkok was relatively slow to adopt A Go-Go, by 1966 there were three Nitespots featuring regular A Go-Go performances, two of the more popular Venues were the Naturist A Gogo on Sathorn Road and the Oasis on New Road. There was also a number of nightclubs such as the Cafe de Paris that brought in entertainment from outside the country which occasionally included A Go-Go dancing, exotic dancing, etc. Bangkok columnist Bernard Trink summed up the early years of A Go-Go in Thailand as but one of a number of 'gimmicks' employed by Nitespot owners to attract custom. But that was about to change...
In September of 1966 the Bangkok World supplement "Weekender" published the above photo of Miss Saengdao, one of the A Go-Go dancers appearing regularly at the Oasis on New Road. (Excerpt article, photo : Bernard Trink)
Barely three years later, in 1969, Rick Menard of Patpong's Grand Prix Disco became the next to introduce A Go-Go as a regular feature. The A Go-Go dancing was, at first, a carbon copy of the 1966 Oasis presentation - a single fully clothed dancer behind a beaded curtain. His first A Go-Go dancers were English lasses, as Thai ladies were, at first, quite difficult to recruit. The Grand Prix is often credited as the Venue that brought A Go-Go to Bangkok (and Thailand), which of course, it was not. That misconception was further strengthened when the Bangkok crowd loosely interpreted Alan Dawson's book Patpong - Bangkok's Big Little Street - his actual quote, "..first successful Go-Go bar.."
In 1969 the Grand Prix bar on Patpong 1 Road lit a fire under Bangkok's Night Entertainment industry. The town would never be the same...
While not just an A Go-Go bar or Disco, (Rick also had live music on weekends, boxing films, food...), and most certainly not Bangkok's first to have A Go-Go as a regular or main attraction, the Grand Prix undisputedly can be singled out as the catalyst, the Venue that lit the fire of Thailand's A Go-Go revolution. On seeing Rick's success, imitators were coming out of the woodwork. Not only were there a number of other lounge type bars rushing to adopt A Go-Go, but many of the follow-on new bars would open as A Go-Go only bars (a significant departure). And, as HST might have said, 'The hog was out of the tunnel'.
Footnotes:
Although Rick Menard's Grand Prix is long gone, A Go-Go dancing remains a prominent, if plateaued, form of Nighttime Entertainment in Bangkok. A Go-Go has not experienced proportionate growth with the rest of the Entertainment Scene - slowly being outflanked by pubs, beer bars, clubs, massage parlors, sports bars, etc. We note that the Whisky A Go-Go < LINK > in Los Angeles is still going strong, and has, in recent years, used both the hyphenated and unhyphenated spellings of A Go-Go.
BOOKS ...worth a read !
( Click on book covers or links for details & to order. )
MIDNITE HOUR
MAIL BOX
Let the Follies begin-
The long-closed (August 2025) upstairs Wild Cat is trying their luck once again. Previously an upstairs rip-off bar, we saw no door-touts from which to ascertain their current format. More on this next time 'round.
PATPONG 1
The long running katoey-oriented Pinocchio's Club is no more, having been supplanted by the Bar Abbie. Pinocchio's took over from the Xanadu Cocktail Lounge in November 1997. Welcome Bar Abbie to the sharkpool.
PATPONG 2
The long-running Crown Royal has done an about-face, going from Patpong 2's most laid-back to a shiny neon drinker's lounge. They have long needed something to restore the popularity of decades past, and it looks like they have found it. Time to rock 'n roll...
PATPONG 2
The original Bada Bing ! opened of course, in March 2008 in the old The Penguin digs in Queen's Park Plaza on Soi 22 Sukhumvit. However this Patpong 2 version (by Twilo) opened in November 2009 (shortly after the closure of the original). Business having fallen off in recent months, the Bada Bing ! has unsurprisingly gone the way of the Locustella janossyi (taking their neon and other chattel with them).
PATPONG 2
This month's entry for the "WE DON'T MAKE MISTRAKES DEPARTMENT" sees us apologizing profusely for noting last month that the new The Dragon had taken over the reins of the Midnight. In fact, The Dragon took over from the next-door Chicken Divine Beer Bar. The Midnight continues to thrive at its original location. Fare thee well, Chicken Divine... (For historians only : The Chicken Divine started out as the Chicken Delight in August 1996, changing to the Chicken Divine in April of 97 - one of the older Venues on PP2.)
PATPONG 2
The Supernova (one or two words?) renovations have scarcely progressed since last month's survey. One has to ask the question, 'Will it open at all, or will it be another Showtime catastrophe - never to open?' At this late date, even if it does open, it's already missed the high (cool) season trade. A big "wait-and-see" item...
SOI COWBOY
Many had high hopes that the defunct Kana Pure cannabis shop would renovate, becoming another lounge / bar. Alas, their hopes were in vain - it has reopened as Rainbows Pot cannabis shop. This for information only, as we do not 'follow' cannabis shops, liquor stores or 'just restaurants'.
SOI COWBOY
Around about 1980 a small open-sided lean-to beer bar, Lucky Lukes opened outside the entrance to the shopping center that would soon become Nana Plaza Night Entertainment Area. It was located against the main building where the exchange booth is now located. No one could have known it was the seminal bar for the now-most-popular A Go-Go bar area in Thailand. Early on, it gained notoriety for its hand-painted sign which explained that it respected the religion of Islam, therefore would not be serving Muslims. Later, it moved inside Nana Plaza to its current location, and later than that, expanded its name to Lucky Lukes Tiki Bar. In a later renovation, it became a cannabis shop (same name). When we passed by this month, it was closed down and darkened. No indication as to temporary closure for renovations, or other. We'll be checking back for any change in status... -File Photo
NANA PLAZA
What was the Red Hog Bar last month is the Red Bar this month. One can see the hastily modified signage in the photo below. (It looks like they haven't gotten around to changing the large sign above yet...) May they continue to abide...
SOI NANA - (SOI 4 SUKHUMVIT) ![]() The latest 'nuru' massage to open on Soi Nana is the Qian Qian Nuru & Spa. May they continue to slip and slide...
SOI NANA - (SOI 4 SUKHUMVIT) ![]()
Hugs, the 2nd level part-time bar-karaoke was closed again when we passed by at the end of the month. No guarantees as to when it will reopen....
SOI KATOEY (Silom Soi 4)
The recently opened (July 2025) Rocco Station has taken to the uniquely Khao San style of street-side A Go-Go. They have even brought their DJ booth front and center. Time to rock 'n roll...
VIDEO CLIP KHAO SAN ROAD
Last month we featured an unnamed Venue which had the "working title" The Gate. By the time they got around to nailing up some neon, they had become the Red Drum. The signage looks a bit flaky, can we expect yet another name-change? May they persevere...
VIDEO CLIP KHAO SAN ROAD
The Khao San mollusk Rocco Bar is not only closed, the entire premises have been gutted. (No, it has not been there since 1976, regardless of what the sign says.) In the midst of a major renovation, there is no word as to what name it will bear upon reopening. Note : The other two Rocco Venues remain open.
-File Photo
KHAO SAN ROAD
Closed since last April, the CC Black has rolled out the red carpet once again. (Located down the first Subsoi on the right, coming from the Tanao Road side.) Let the nightbeat continue... -File Photo
KHAO SAN ROAD
The Kazo, open only a month, is already closed. We'll check back next month to confirm, and advise. -File Photo
KHAO SAN ROAD
The recently opened A5 Massage has opened in the quiet Subsoi adjacent to the Marriott Marquis. It is difficult to see from the main Soi, but you can't miss the sign... Rub-a-dub-dub...
SOI 22 Sukhumvit Rd
What was the recently reopened Luna Lounge (2nd level) has become the New Star, Modus operandi unchanged. Located in Honey Plaza. Welcome them to the bright lights, big city...
SOI 22 Sukhumvit Rd
Bar Black Pinky was closed on New Years, but we gave it the benefit of the doubt - perhaps they were celebrating. However, they remain closed - and "closed" means "closed". -File Photo
SOI 22 Sukhumvit Rd
Kiki is once again darker than a poisoned well. This is the second successive month they have been closed, however last month we thought they might be celebrating New Years. Located in Honey Plaza. We'll be taking them off the survey, however should they reopen (again) we will so advise... -File Photo
SOI 22 Sukhumvit Rd
The Soi 8 version of the Red Hog Bar has also been renamed Red Bar - apparently for copyright or trademark infringement. Business as usual... May they keep on keeping on.
SOI 8 Sukhumvit
A photo for the Archives. This is an update of the signage for the upstairs-downstairs combo Sugar Club and Bafros (2nd level) - two popular 'till late' clubs located mid-Soi.
SOI AMBASSADOR
(Sukhumvit Soi 11) The new well-stocked mini-bar Hwayo is located under Fenix at ground level, just past Golden Giraffe. It's going to be a hard-sell, tucked away in that corner - on our visit we didn't see any customers... Welcome to the machine...
SOI AMBASSADOR
(Sukhumvit Soi 11) The Don't Open The Fridge is so gimmicky on the outside, it is hard to imagine it is a comfortable, if smallish bar once inside. (...Yes, you do have to duck your head to enter through the large refrigerator door at the front). Snacks available. Welcome them to the long uphill...
SOI AMBASSADOR
(Sukhumvit Soi 11) At first take, it's difficult to know if Burapa is going to be more restaurant than bar, or the other way around. If it looks like they have an active bar with a semblance of "a scene", we shall continue to report. Welcome to these neon sois...
SOI AMBASSADOR
(Sukhumvit Soi 11) This, the third Red Hog Bar (that we know of) that had to change their name to Red Bar is located deep in Soi 11/1 Sukhumvit. But, as with the other two outlets, it's business as usual...
SOI AMBASSADOR
(Sukhumvit Soi 11)
The original Alice Bar was located at the front, facing Soi 7. It closed two months back (becoming The Corner Bar). Alice has now reopened in the recently empty space between the 'old' 7 Center Point and the new section (previously the German Bier Garten). So, if they were ever really gone, welcome New Alice Bar back to the fray..
7 CENTER POINT (Sukhumvit Soi 7) Now under renovation, the next 'big thing' (all 5 levels) on the Soi will be the Blue Dragon (barring any last minute name changes). It is slated to be yet another specialty mega-massage. It should be open sometime this month, so we should have better pics next issue. Located atop Subsoi 3.
SOI DEAD ARTIST (Sukhumvit Soi 33)
The Izakaya Sazanka was closed on our New Year's Eve survey, so we gave it the benefit of the doubt. It's still closed..... Located at the back of Subsoi 6. -File Photo
SOI DEAD ARTIST (Sukhumvit Soi 33)
Likewise the next door (to Izakaya Sazanka), the Tsubaki Club was, and is closed. -The two venues in Subsoi 6 are related. -File Photo.
SOI DEAD ARTIST (Sukhumvit Soi 33)
Last November, we noted the closure of The Hidden Vault. And it was closed, but we thought it was gone for good. Nope. It is still there, and undergoing extensive renovations. It looks like they are still a couple months away from a grand (re)opening... More on this soonest...
SOI DEAD ARTIST (Sukhumvit Soi 33)
A file for the Archives of the Soi Eden branch of the Orange Bangkok. Its sister Venue of the same name is located on Soi 11/1 Sukhumvit (Soi Ambassador annex). (File Photo)
SOI EDEN (Sukhumvit 7 / 1)
This month Midnite Hour continues to review Bangkok's Nightlife Scene offering live entertainment, both foreign and local, as found in the bigger hotels, expat Night Entertainment Areas, and other Venues within the City.
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THE 1969 KOSHER-SOUL FOOD WAR
September 1969
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--- Datzit Fernow
William R. Morledge |