Bangkok, 01 July 2004 William R. Morledge |
 ![]() A bar with beds -Heavens Above!
A Vice-Czar Governor ?!
Rumor Of The Month
July's Follies in review
THERMAE reclaims old moniker
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         Eighteen months after the first bar moved into a virtually empty plot of land, Easy Square, has become Bangkok's newest Night Entertainment Area.   This June, with the opening of the Thai Boxing Bar and the Louis bar, and with three other bars nearing construction completion, Easy Square reached the elusive, illusive "Critical Mass", becoming a self-sustaining draw to Bangkok's night revellers.   But it hasn't been without it's trials, for nothing has been easy for Easy Square, nor does it look like things will be easy in the future.
         Easy Square first came to our attention in October of last year (2003), and was the lead story in our November 2003 MIDNITE HOUR.   At that juncture, we noted that while they already had almost half a dozen bars, they were not yet a Night Entertainment Area in their own right.   The limited ongoing construction, and the promise and promises of new Night Venues made it seem that they would cross the threshold at any moment, but actual growth never came up to the hype and the dreams of those there at ground-zero.   At that juncture MIDNITE HOUR also started keeping historical notes and made occasional follow-up reports on Easy Square, based on the assumption that it would eventually grow, and not 'die on the vine' as many had predicted.         In February of this year, the land owners decided it was time to take the initiative (See our report in the March 2004 issue).   They started a rather ambitious construction project, which would provide 34 'lok', or 3x5 meter areas for lease as bar beers or whatever.   Construction raced far ahead of actual new lessees, however.   The occasional new tenants each took two or three 'lok' to make larger bar beers.   It was at this time that the first of two muay Thai boxing rings was put up.   This owner-sponsored construction project did not in itself constitute a new Night Entertainment Area, but it did pave the way for long-term growth and it's eventual realization.          Each month we continued to see at least one new Night Entertainment Venue; - at this rate, it was only a matter of time before Easy Square would 'come of age', and be counted as a stand-alone Night Entertainment Area.         MIDNITE HOUR's primary interest in Bangkok's Night Entertainment Scene remains historical.   In addition to recording the comings and goings of the more significant Expat Night Entertainment Areas and the Night Entertainment Venues within, we also, whenever possible, give the nod to the "seminal bar" - the bar that was the catalyst for the buildup that followed, and is representative of the type of entertainment found within the Night Entertainment Area.   The Nice Bar is clearly Easy Square's 'seminal bar'.   The Nice Bar, having closed it's doors in Soi Cowboy in October of 2002, began construction in it's new location almost immediately thereafter.   It opened it's doors as a bar beer - pool bar in January of 2003. ![]()          But having classified Easy Square as a "Night Entertainment Area", we hasten to add that this is neither a guarantee of success, nor of longevity.   It should be remembered that, as with virtually all of Bangkok's bar beer areas, Easy Square is an 'opportunistic' Night Entertainment Area.   In that it, and all it's venues are built on land that was originally earmarked for a large, high-rise development project, they are, almost by definition, taking advantage of a limited window of opportunity to make a profit in the interregnum.   As such, it should not be lost on bar owners that Bangkok has seen two other opportunistic bar areas disappear over the last 18 months (Clinton Plaza and Sukhumvit Square).   As earlier reported by MIDNITE HOUR, the land beneath Easy Square has already been deep-piled for just such a mega-project.   Although the land owners deny that the mega-project will go forward (they claim the project was squelched by the 'Authorities'), the likelihood that such redevelopment has been put off for the long term is remote.   In our eyes, and in the eyes of many would-be investors, it is only a matter of time before a project for 'permanent' development gets under way.          Easy Square has other problems it must overcome before it can get comfortable with even a short-time future.    The major obstacle being that of "location, location, location" - something it most resoundingly does NOT have.   Located about halfway between Sukhumvit Road and Rama IV Road on Soi 22, it is the only Expat Night Entertainment Area not on, or next to a main thoroughfare and the Sky Train lines.   Although it is possible to walk to Easy Square, it is almost a necessity to drive (fortunately, plenty of parking space).   Talking with owners and others on the ground at Easy Square, they are for the most part, just eking out an existence there, hoping the upcoming winter - and the concomitant influx of tourists- will turn things around for them.          That having been said, the number of Night Entertainment Venues continues to grow, and the customer base, especially return Expat custom, is slowly on the rise.   Barring a future 'change in the wind', Easy Square could survive at least long enough to make a mark in the collective memory.   For those of you with historian genes in your makeup, the following listing of Night Venues is the "point in time" survey as it attained 'critical mass' in June 2004 - in order of their arrival on the scene.   (Listing does not show several bars that have gone out of business over the formative 18-month period.) Nice Bar - Jan 03 Cheers Bar - Jan 03 Dao Bar - ~~Aug 03 Ocean Bar - Oct 03 Tawan Thong Karaoke - Dec 03 Happy Karaoke - Jan 04 4 - U Bar - Mar 04 Apisara - Apr 04 Easy Square Muay Thai Arena - Apr 04 D & D Bar -Apr 04 Mem & Mem Bar Beer - Apr 04 The Basement - Apr 04 Mook Bar - May 04 Thai Boxing Bar - June 04 Louis - June 04
         We wish Easy Square continued successes, and will continue to cover their new openings, closings and activities, as well as provide updated maps and historical observations in our future editions.
Follies begin here      MIDNITE HOUR presents the NEWS on the Bangkok Night Scene; - the 'history-in-the-making' for all major Night Entertainment Areas  - for the month ending  1 JULY, 2004 :           On entering, we were more than a little disappointed that the rock'n'roll videoteque and A-Go-Go of old had been replaced by a Pool Bar, but once we got over it, an interesting story unfolded.   While the big sign outside read only 'Mike's Place', the business cards had the added word "Spanky".   There are two "Spanky" groups going at the present time - one in Nana Plaza and the other in Cowboy Annex - was this new bar somehow related to one or the other of these?   We spoke with the owner, Lek, who alluded that she was in fact Spanky of Cowboy Annex, and that yes, this was her newest bar.   (Two of her three Spanky's are still up and running in the Annex.)   Her only complaint, now that she has moved 'uptown' is that the rents are outrageously high (70,000 baht/mo.).   We wish her well as she casts her lot with the uptown big dogs.    • PATPONG II • 
                             
                 
                                                     
        
       
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