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![]() Bangkok's Night Scene In Review ![]() ![]() ![]() Entertainment Blues BARS & MASSAGE WORST HIT |
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Bangkok, 01 May 2003
William R. Morledge The dust having pretty much settled from the brief Coalition military expedition into Iraq, it appears that the real, or perhaps the primary cause for the sudden drop-off in the Night Entertainment business in Bangkok was --and is-- SARS. It should be said that the Thai Government is pursuing a wiser path than virtually all of its neighbors, including Singapore, re: screening arriving tourists and others. Thailand's cases of this highly contagious virus have been negligible to date, and we can assume the strict screening on arrival will continue until the threat has disappeared. If in the long run, the seemingly excessive screening proves to be effective, Thailand will emerge a big winner, both health-wise and tourism-wise. An exercise in deferred gratification, Thailand will have proven itself a 'safe' destination, thereby improving the tourism scene in general and the Night Entertainment Scene in particular. The SARS epidemic is, as we all are aware, keeping them away in droves. Vis-à-vis the Night Entertainment Scene, the hardest hit are the small bar beers and, perhaps not surprisingly, the massage parlors where contact with carriers would, in theory, be extremely likely. Although prevalent in the past, more and more bar beers are tightening their belts by taking staff off salary altogether - the girls' earnings coming solely from 'lady drinks', or 'buy-outs'. Several bar beer owners /managers been taken by surprise when their entire staff have quit, to seek employment at a lounge, pub or bar that pays at least a minimal salary, or, barring that, where the Farang trade is heavier. But in spite of these frugal times, very few bar beers have failed completely and gone out of business. (The Zootramp Publications database has not -yet- reflected any increase in the number of failures or turn-overs in any category of Night Entertainment Venue since the Sukhumvit Square debacle.) The massage parlors and spas in Bangkok are taking a slightly different approach to the current wave of "Entertainment Blues". In that their staff are paid only for each massage administered to the customer, it would seem that it wouldn't matter how large the employee roster was. Or to say it another way, the massage parlor owners wouldn't really care if individual masseuse earnings dropped as long as their customers had someone available when they came in. But in reality, there is a great difference in masseuse capabilities; the professional, well trained masseuses are much sought after by return customers, and are often recommended by these customers to others. Recently, several of the less popular masseuses from various massage parlors around the city are complaining that they often have days where they have no customers - or zero earnings. But even the more experienced masseuses aren't fully occupied with return customers - and their monthly earnings are dropping proportionately. This could (and does) result in good masseuses looking elsewhere for work - even if it is only a case of the grass appearing greener on the other side. It would, of course, be to the massage parlors' disadvantage for this to happen, so they are remedying this by both laying off the less popular staff and giving the remaining experienced (popular) staff extra days off. The added advantage to doing this is it keeps the unoccupied staff from sitting around the television grousing and telling fairy-tales about how such-and-such spa pays so much per massage, etc... Looking forward, if the entertainment slump were to hit hard and long enough, the smaller bars would eventually have to cash in their chips. Not coincidentally, most of these smaller bars are currently in Night Entertainment Areas that are "opportunistic" in nature. That is to say, the land they are currently on was originally destined for other, grander things. But for whatever reason -- usually the economic melt-down of '97 -- the land wasn't developed according to plan. 'Opportunistic' entrepreneurs came, saw, and built mostly temporary structures, knowing full well their tenure would be only a few years, at best. Examples of these 'opportunistic' Night Entertainment Areas here in Bangkok are Clinton Plaza (already being redeveloped), Sukhumvit Square (already demolished and now being prepared for new construction), Tobacco Road (Soi Zero), Cowboy Annex and Queen's Park Plaza. Should the income from these opportunistic entertainment areas drop drastically for a long enough period, land owners would soon be reconsidering their original large scale redevelopment plans. This, however, remains a 'worst case scenario'; MIDNITE HOUR expects the normal flow of tourism into Thailand to be restored within 3 months, and does not see much likelihood of these massive redevelopment projects happening at an accelerated pace, even though they will all definitely come to pass in the next few years. This begs the question - has anyone looked at the projected longevity of these opportunistic Night Entertainment Areas? MIDNITE HOUR has spent the last two months in pursuit of this question, and has come up with a few surprising predictions - all based on interviews with owners, managaers and people 'on the ground' at these venues. Follows is a summary of these findings. The biggest surprise was a persistent rumor that Washington Square would be sold and redeveloped into a mega-5-star hotel by 2007. This sounds very tenuous, and MIDNITE HOUR has awarded it the "Rumor Of The Month" Award In summary, MIDNITE HOUR expects Bangkok's 'Entertainment Blues' to have disappeared by the end of August and that the Night Entertainment Scene will be back to 'full-tilt' by then. • April's Follies Begin Here... • MIDNITE HOUR presents the NEWS on the Bangkok Night Scene; - the 'history-in-the-making' for all major Night Entertainment Areas for the month ending 30 April, 2003 : • PATPONG II •
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() • PATPONG II •
• NANA PLAZA •
![]() ![]() • NANA PLAZA •
• SOI KATOEY •
![]() ![]() ![]() • SOI KATOEY •
• COWBOY ANNEX •
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() • COWBOY ANNEX •
• SOI DEAD ARTISTS (Soi 33) •
![]() ![]() • SOI DEAD ARTISTS •
• QUEEN'S PARK PLAZA •
![]() ![]() • QUEEN'S PARK PLAZA •
• CLINTON PLAZA •
![]() ![]() • CLINTON PLAZA •
• The No-News-Is Good-News Dept •
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